‘Attractive Lives Matter’: Stephen Colbert mocks Kendall Jenner’s tone-deaf Pepsi ad

On Wednesday’s Late Show, Stephen Colbert gave a running commentary of Pepsi’s widely criticized ad in which Kendall Jenner stops a protest by giving a cop a Pepsi. “We have a deeply divided nation,” Colbert said in his monologue. “But today, it seems that everyone has come together to join the protest against the new protest ad from Pepsi.”

He then explained the controversial ad. “It starts with a throng of beautiful, multi-ethnic people protesting in the streets of, I’m gonna guess Newport, Rhode Island. So far, we don’t know what has caused all of America’s hot extras to take to the streets. But I’m guessing it’s a protest for ‘Attractive Lives Matter.’”

As the ad played on the screen, Colbert continued to provide commentary. “At first, this was a movement without a leader. Until the protest route just happened to pass by Kendall Jenner doing a fashion shoot for, apparently, aluminum siding.” Watch the clip for more of Colbert’s play-by-play.

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