The White House and College Humor collaborated on a PSA to raise awareness about sexual assault. Statistics show that 1 in 5 women are victims of sexual assault while in college, which is a number too big to ignore. The point of the video is to suggest that, if 20 percent of people were mauled by bears, something would be done about the problem. Mocking the rhetoric of the “boys will be boys” mentality, the video reveals the absurdity of that sentiment when translated to “bears will be bears.”
Set in actor Jake Johnson’s man cave, the video features actors Rob Riggle, Lamorne Morris, David Walton, and Steven Berg freaking out as a menacing bear tries to rip through the door and attack them. Johnson sits calmly and reassures them, “It’s not gonna eat all of us. It only eats, like, 1 in 5.” The clip satirizes the apathetic response many give to such a high number. Communities need to be responsible for preventing sexual assault, and stop ignoring the problem because they think it doesn’t affect them directly. If you see something, say something.